Social Responsibility Of Marketing Does It Work

Social Responsibility in Marketing: Does It Work? Amita Bajwa, Paulette Brown, Eric Burke, Sheron Curtis-Stokes, Raychale Dukeman, Jon Reed Kennesaw State University – Ruby C68 May 21, 2017 Socially responsible marketing is a marketing philosophy where a business considers what is in the best interest of society in the present and long term (DeWitt Dahlin, 2009). Corporate Social Responsibility (CSR) is not new to business or society at all. It is an area of business betterment that began decades ago. It all started with the turn of the 20th century when companies came under attack for being too powerful, which made customers feel uneasy. Industrialists like†¦show more content†¦The idea that CSR as a form of marketing contributes to the bottom line is one that businesses have been proving for decades. Some of the world’s largest businesses dedicate a portion of the marketing costs to socially responsible marketing because they have seen their efforts fruition with profits; the Coca-Cola Company is a great example. The Coca-Cola Company shows how focusing on the customer can lead to more sales and future loyalty. The corporation noticed the power of soc ial responsibility and acted. Coke used a program called â€Å"5by20† to help promote the benefit of empowering women. The program was designed to empower five million women entrepreneurs worldwide by 2020. Their reason for doing so was because research indicated that empowering women can have a long-lasting effect, including increased revenues and numbers of workers, plus better educated and healthier families (Hayzlett, 2016). Positive media coverage on CSR activities can have a significant impact on a company’s bottom line. The inverse is also true. Businesses that ignore corporate social responsibility run the risk of doing harm to their brand and their bottom line. Consumers are only willing to pay a premium price when they have a strong commitment to the good cause of a CSR initiative (Sen Bhattacharya, 2001). In general, the CSR doctrine leads to focus too narrowly on certainShow MoreRelatedIntegration of Faith and Learning Essay682 Words   |  3 PagesBUSI 520 Liberty University Online Responsibility: To ourselves and to our Lord and Savior Jesus Christ Joshua 1:9; Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go. Throughout life we learn a lot of lessons, but one of the items that stays with us from our Mothers womb to when we meet the good Lord in Heaven, is responsibility. 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Nurses Encounter With A Single Patient Interaction

Nurses encounter a variety of perceptions during a single patient interaction. Understanding each patient and their situation centers around understanding those perceptions. Perception is a way of regarding, understanding, or interpreting something; a mental impression. This paper will outline the main tenants of regarding, understanding, or interpreting. Defining the Topic In the field of nursing, a mental impression can be defined by our senses, selecting information and bringing that information to our brain. The brain maps out the information that has been received and begins to tell a story. Each story is unique and according to The Art of Possibility (Zander Zander, 2000) the story told by each human being is â€Å"all invented†Ã¢â‚¬ ¦show more content†¦In The Art of Possibility (Zander Zander, 2000) dealing with perception can be done through twelve practices (p.26). These practices help to lead and work with all relationships in life, both professional and personal. I am just going to cover the practices that can be the greatest benefit in the nursing career. One of those practices is called â€Å"giving of an A† (Zander Zander, 2000, p. 26). An â€Å"A is not an expectation to live up to, but a possibility to live into.† (Zander Zander, 2000, p. 26) This allows for connection through possibi lity instead of judgment. The giving of an A approach essentially places the individual’s strongest points first and weaknesses second. (Zander Zander, 2000, p.26) This also helps change the way individuals regard themself. When an individual feels empowered, they feel better about themselves. R.S. Zander (2000), the author of this book, specifically speaks of a relationship with her own father. He was not present in her life. She tried throughout adulthood to have a relationship with him. He took his own life when she was only 22. Zander constantly questioned why her father didn’t love her. Only when she was finally able to switch her way of thinking to giving him an A could she identify her father wasn’t able to love her as a result of not being able to love himself. From there, she was able to feel compassion for her father (p.29). Another practice of Zander and Zander’s (2000) writes

Seminar Free Essays

Professor you started by saying we will be discussing what we have learned throughout the term units one through 9. Also you told the class that you would like us to turn in our unit 9 assignments by Friday, any time by Friday night so you could have the weekend to grade and return back to us. You had a trouble accessing the unit 8 drop box, so you informed everyone who has submitted their assignment that they should email the assignment to you instead, but everything should be working ust fine. We will write a custom essay sample on Seminar or any similar topic only for you Order Now We started the seminar with the handout and PowerPoint. Unit9 handout what is this course all about. Some questions raised is how does these skills play out in the legal field, you answered it by saying we really need is a mythological. Step one in the legal field you must always define the facts, someone might come to you asking for advise, you must always define the facts when facts are presented, get facts complete and correct about what has happened. Second step is who are the clients, who do I represent. Step three what is the objective, which is to when on behalf of my client. Step four what are the claims. Step five; you must map the fact against the statutes and common law. Step 6, do the research, step 8 is go for the win, you present your facts and findings. Everything we have learned in the past nine units is what the big picture is in the long run of the legal field. There are three Distinct type of writing; HRAC historical, legal memorandum, brief. We went on to the PowerPoint, which focuses on the legal memorandum. In a legal emorandum you must always keep in mind the analysis, can you win. e discussed using the Legal memorandum on unit 9 assignment, you have us the opportunity if those who want to do a legal memorandum will get an extra 5 points. Putting together a memorandum, Step 1 who are you representing, step 2 what is a win, step3 capture all the facts and discard all irrelevant facts. Step 4 is to do the research, research anything we can get our hands on. Step five would be to back track and make sure you covered any and all facts possible . Key sites everything. To pile for the client, what is good and what is bad. Step 8 is to do a discussion based on all the information given. You stressed how you would prefer the class to try the legal memorandum that you have discussed in the power point do to it be the way it will be done in the legal field. In the legal field, law firms don’t go down the list. the 5 points. For the conclusion portion you stated that is may be 0k, to state that there can be a low chance that the law firm may when the case, do to sufficient evidence, or we ould state that we have a high chance at winning, of course every case is not winnable. Based on the law, that is what are conclusion is based on. A classmate brought up the question of statute of limitation to which you replied that we should assume that there are no statute of limitation that was a really great question. our final exam will cover everything that we have learned from unit 1-9. I understand that this will be our last seminar professor, and I can’t stress enough how much I appreciate you feedback and help with regards to turning in my work. I thank you. How to cite Seminar, Papers